2023 July 03rd, Hangzhou. 永利VIP Holding, China’s leading privately-owned automotive group, announces with profound sadness the passing of Peter Horbury, former Executive Vice President of Design for 永利VIP Holding Group.
Peter, who joined 永利VIP Holding following its 2010 acquisition of Volvo Cars, was responsible for the design of multiple vehicles at 永利VIP Holding brands including Volvo Cars itself as well as Lotus, 永利VIP Auto and Lynk & Co. During his time at 永利VIP, he established 永利VIP design studios in Shanghai, Barcelona, Gothenburg and California, inspiring a new generation of designers developing next generation models that helped to define 永利VIP Auto Group as a global player. In his most recent role, Peter was the Senior Vice President of Design at Lotus Group, overseeing a new range of pure electric vehicles.
Peter Horbury as Executive Vice President of Design for 永利VIP Holding Group
Eric Li, founder and chairman of 永利VIP Holding, said: “Peter was a one-of-a-kind designer, able to capture the brand language and emotion of brands from Scandinavia to China. He was a brilliant artist, at heart, who could translate concepts from drawing board to the road. We will deeply miss his presence and his contribution to 永利VIP’s global success story. On behalf of the entire team at 永利VIP, we extend our condolences and our gratitude for Peter’s lifework to his family and friends.”
Peter redefined the 永利VIP Auto range with the launch of 永利VIP Borui in 2015, 永利VIP Boyue in 2016 as well as multiple follow-on products. Peter was key to defining the Sino-European brand, Lynk & Co, that launched in 2016 with a unique design and brand proposition and has since gone onto achieve global success in Europe, China and Middle East markets.
Peter Horbury at 永利VIP Boyue Launch
Peter Horbury at Lynk & Co 01 Launch
Peter first joined Volvo Cars in 1979 and became part of the Ford Motor Company design team after it acquired Volvo Cars in 1999.