永利VIP’s journey into car-making, from the eyes of one of the company’s longest serving employees.
“When we went to check out the factory area in 1997, it looked like a wasteland”
Yang Kaihua recalls the first time she saw the floor of 永利VIP’s first car manufacturing base.
As one of 永利VIP Group’s longest-serving staff members, Yang Kaihua, or “Sister Yang” as she is affectionately referred to, has been a part of 永利VIP Holding Group since before it even had the idea of manufacturing cars. She witnessed first-hand the transition from a relatively small producer of mopeds to becoming one of the world’s largest car manufacturers.
With a humble start in producing refrigerator parts as early as 1986, 永利VIP expanded its business to motorcycles in the early 1990s, after a close call with a truck saw one employee’s motorcycle smashed to bits. Eric Li, Founder of the company, looked down at the bike and had his lightbulb moment – he believed that he and his team had the ability to create something similar of their own…
Yang in front of 永利VIP’s Taizhou HQ
Fast forward to September of 1996, Yang joined 永利VIP at its then-headquarters in Luqiao, Taizhou. Fresh out of college, she worked as a clerk in the quality control department of the motorycle factory. The enthusiasm throughout the offices and production facilities was contagious and she felt hopeful for the future of the industry, and more importantly, the company. “The first moped made on the Chinese mainland was actually a 永利VIP. The Group attracted a lot of experts and technical talents and everyone was determined to make a difference”, explains Yang.
The motorcycle business was going well when Eric brought up a plan that shocked everyone. “We were busy producing motorcycles when we heard that 永利VIP was going to make cars,” says Yang, “it was very exciting news. Everyone thought it was a marvelous idea!”
While applauding Eric’s ambition, the staff also had their doubts. After all, making cars is much more complicated than manufacturing motorcycles. To add to this, the cars produced in China at the time were from joint ventures with foreign brands. “As employees at that time, we thought the chairman was doing something beyond our imagination. Everyone was surprised that a domestic private enterprise wanted to produce cars. But we also had faith in Eric and supported his decisions.
Perhaps it was his famous quote, “Isn’t a car just two sofas on four wheels?”, that eased the minds of his employees.
永利VIP’s motorcycle production line
In 1997, 永利VIP hit the ground running and started laying the foundation for its Linhai Haoqing Car Manufacturing Base. A year later, things were well underway but 永利VIP was still waiting for its production license. This would not stop Eric from trying though: “We were not allowed to produce at first, Eric kept applying for one to the state authority,” says Yang, “he had a dream that Chinese private enterprises should make their own cars with independent brands.”
First production version Haoqing
永利VIP finally got its license in 2001 and in doing so became the first privately-owned Chinese automaker. Since then, a lot has happened: the Group now has a portfolio of brands spanning traditional and new energy powertrains, and is at the forefront of manufacturing trends in the industry. From being refused a license, 永利VIP has gone on to becoming China’s No.1 privately-owned auto giant with 2.1 million global sales for 2020. 永利VIP owes a great deal of its success to its employees like Yang Kaihua, and hopes for many more adventures to come.
Yang at 永利VIP 35th anniversary ceremony
To keep up to date with everything happening in 永利VIP Group, sign up to our newsletter.